Are you struggling to find a Digital Marketing / Marketer Apprenticeship Training Provider that is the right fit for your business? Let me make life a little easier for you: no matter how much research you do into any Apprenticeships training provider as well as its directors, affiliations and financial status, the key to a successful apprenticeship lies with the mentor, assessor or tutor allocated to work with you and your apprentice.
At CyberNexus Training, we are proud to offer high-quality training and a hands-on approach to your business’s apprenticeship scheme. But if this statement alone isn’t enough to put your mind at ease, rest assured that there are 4 key questions you must ask before you choose your apprenticeships training provider.
1. “Who is the Mentor/Assessor/Tutor and what industry experience do they have in Digital Marketing?
Of course, tutors should be able to effectively deliver course content. But what if you want apprentices to learn skills alongside this that will immediately help improve your business or increase revenue?
It is essential that the Tutor and Assessor are from a sales/marketing background, as only then will they be able to answer ‘left field’ questions by dipping into their experience, recalling real projects and real situations. Digital Marketing is a very modern, complex field of study, and CyberNexus Training delivers its course content in line with this ethos and as our tutors carry with them a wealth of industry-specific knowledge, we are able to deliver course content in an exciting, engaging manner.
2. “What qualification does the Assessor have in assessing?”
It is extremely important that assessors carry the appropriate qualifications, especially within specialised and sought after skills such as those associated with Digital Marketing, web development and social media.
At CyberNexus Training, we don’t employ trainee assessors and rush them through the Certificate in Assessing Vocational Achievement (CAVA) qualification. Moreover, we employ fully qualified assessors who take pride in their work, ensuring that we continue to strive towards achieving the best possible results from our apprentices rather than just the bare minimum. Assessment is a vital part of the process, and that is why we invest a great deal of time and energy into ensuring that we maintain high standards throughout.
3. “What qualification does the Tutor have in teaching?”
The minimum qualification a tutor should possess to deliver a course is the Prepared to Teach in the Lifelong Learning Sector (PTLLS) qualification. PTLLS ensures that the tutor has a basic understanding of how to structure and deliver a course. Ideally, they should be Continuing Education and Training (CET) qualified, which is a teaching qualification.
At CyberNexus Training, we have ensured that all our Tutors carry the appropriate qualifications alongside a healthy balance of workplace experience. In order to achieve a high success rate, we have not rushed our tutors through training courses, and in order to meet our standards, all tutors have completed their PTLLS qualification or CET prior to the commencement of the apprentice’s training sessions.
4. “What is the Assessor/Tutor’s success rate for the Apprenticeship Qualification?”
You need to look into the mentor, tutor or assessor assigned to you and your apprentice. My success rate is over 90%. What’s my secret? It is a formula comprising of:
- The Candidate’s initial interview
- The ‘real world’ experience of the Mentor, Assessor or Tutor assigned to you
- The Apprenticeship Delivery Plan
- The Leaner & Employer Journey
- The method of delivering training
- Inspiration and motivation
Wrap all that up with effective people and task management and you have the makings of a successful apprenticeship.
What is the next step?
Once you’ve weighed everything up and settled on an Apprenticeship Training Provider, the best thing to do is to get in touch and go through any questions that you may have.
CyberNexus Training would be happy to discuss all of the above when we meet with you. Just pick up the phone, give us a call, or use our Contact Us page and find out what we can do for your business.