9628-312 Principles of O&O Marketing - Outcome 3
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Pass mark: 12/12 (100%)
Duration: 30 minutes
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- 3.1 Key pinch points in the life cycle journey 0%
- 3.1 Stages of the customer lifecycle 0%
- 3.2 Different channels to engage different customers and different market segments 0%
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Thank you for completing the Principles of Online and Offline Marketing Outcome 3!
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- Question 1 of 15
1. Question
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Emails
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TV / Radio
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Paid search / Organic search
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Social Media
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Cold calling
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Online / Offline
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Third party referrals/word of mouth / refer a friend
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The above list are examples of….?
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- Question 2 of 15
2. Question
How many stages to the Customer LifeCycle?
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There are 7 stages in a Customer LifeCycle
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Awareness
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Nurturing
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Desire
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Purchase
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Support
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Loyalty
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Advocacy
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There are 7 stages in a Customer LifeCycle
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Awareness
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Nurturing
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Desire
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Purchase
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Support
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Loyalty
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Advocacy
- Question 3 of 15
3. Question
Asking your customer to make recommendations about your organisation is an example of which ONE of the following?
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Incorrect
- Question 4 of 15
4. Question
Sequence the following in the correct order
- Awareness
- Nurturing
- Desire
- Purchase
- Support
- Loyalty
- Advocacy
Correct
Incorrect
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- Question 5 of 15
5. Question
Which SEVEN of the following are considered part of the Customer LifeCycle?
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- Question 6 of 15
6. Question
Select the items considered key pinch points in the life CUSTOMER lifecycle journey?
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- Question 7 of 15
7. Question
Which one of the following stages of the customer lifecycle relates to the retention of customers after a sale?
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Hint
3.1 Stages of the customer lifecycle
- Question 8 of 15
8. Question
Which one of the following stages of the customer lifecycle relates to when a potential customer responds to a campaign call to action?
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Hint
3.1 Stages of the customer lifecycle
- Question 9 of 15
9. Question
Which stage of the customer lifecycle does an after sales team best relate to?
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Hint
3.1 Stages of the customer lifecycle
- Question 10 of 15
10. Question
Which one of the following is not recognised as one of the five stages of the traditional customer lifecycle?
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Hint
3.1 Stages of the customer lifecycle
- Question 11 of 15
11. Question
Which one of the following marketing methods is an example of the curation, creation and sharing of campaign artefacts?
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Hint
3.2 Different channels to engage different customers and different market segments
- Question 12 of 15
12. Question
In marketing, a piece of content on a webpage intended to encourage a visitor to follow an instruction and make a purchase is known as
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Hint
3.2 Different channels to engage different customers and different market segments
- Question 13 of 15
13. Question
Which Customer LifeCycle is related to “Aftersales interactions with the customer”?
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- Question 14 of 15
14. Question
Which Customer LifeCycle is related to “Turning customers into fans of a product, service or Brand”?
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- Question 15 of 15
15. Question
A key pinch point in the life CUSTOMER lifecycle journey is defined as?
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