9628-312 Principles of O&O Marketing - Outcome 4
Quiz-summary
0 of 53 questions completed
Questions:
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
- 13
- 14
- 15
- 16
- 17
- 18
- 19
- 20
- 21
- 22
- 23
- 24
- 25
- 26
- 27
- 28
- 29
- 30
- 31
- 32
- 33
- 34
- 35
- 36
- 37
- 38
- 39
- 40
- 41
- 42
- 43
- 44
- 45
- 46
- 47
- 48
- 49
- 50
- 51
- 52
- 53
Information
Sample question paper answer sheet
Pass mark: 53/53 (100%)
Duration: 70 minutes
You have already completed the quiz before. Hence you can not start it again.
Quiz is loading...
You must sign in or sign up to start the quiz.
You have to finish following quiz, to start this quiz:
Results
0 of 53 questions answered correctly
Your time:
Time has elapsed
You have reached 0 of 0 points, (0)
Average score | |
Your score | |
Categories
- Not categorized 0%
- 0.0 What is Marketing? 0%
- 4.1 The components of a marketing campaign 0%
- 4.2 Segmentation of customers to facilitate customer relationship marketing 0%
- 4.3 Benefits of customer relationship marketing 0%
- 4.3 Limitations, risks and constraints of CRM 0%
- 4.3 Types of customer relationship marketing 0%
- 4.4 Matching audience engagement to appropriate channels and messaging 0%
-
Thank you for completing the Principles of Online and Offline Marketing Outcome 4!
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
- 13
- 14
- 15
- 16
- 17
- 18
- 19
- 20
- 21
- 22
- 23
- 24
- 25
- 26
- 27
- 28
- 29
- 30
- 31
- 32
- 33
- 34
- 35
- 36
- 37
- 38
- 39
- 40
- 41
- 42
- 43
- 44
- 45
- 46
- 47
- 48
- 49
- 50
- 51
- 52
- 53
- Answered
- Review
- Question 1 of 53
1. Question
How many types of relationship marketing exist?
Correct
There are 8 types of Customer Relationship Marketing (CRM)
Basic
Reactive
Accountable
Proactive
Partnership
Targeted
Community
Soft sellingIncorrect
There are 8 types of Customer Relationship Marketing (CRM)
Basic
Reactive
Accountable
Proactive
Partnership
Targeted
Community
Soft selling - Question 2 of 53
2. Question
Which of the following is considered part of the 5 types of relationship marketing?
Correct
Incorrect
- Question 3 of 53
3. Question
“The salesman sells direct to the customer”.
Which customer relationship level is this?
Correct
Incorrect
- Question 4 of 53
4. Question
“The marketing manager created an advertising campaign as a result of currently “hot” news items”
Correct
Incorrect
- Question 5 of 53
5. Question
“The sales person calls the customers to ensure whether the product is working as per satisfaction and if there is any problem in the product. “
Which customer relationship level is this?
Correct
Incorrect
- Question 6 of 53
6. Question
“The company works continuously with its large customers to help improve performance. This is especially seen in financial companies wherein the movement in the financial market induces the company to make changes regularly. However, at the same time, these financial companies have to take care of their customers as well. Thus they take regular feedback from their large customers thereby developing their products accordingly.”
Which customer relationship level is this?
Correct
Incorrect
- Question 7 of 53
7. Question
Trying to sell a product that has been tailored specifically for a customer is an example of which type of CRM benefit?
Correct
Incorrect
- Question 8 of 53
8. Question
Select the 10 benefits of Customer Relationship Marketing
Correct
Incorrect
- Question 9 of 53
9. Question
Select 6 limitation, risks & constraints of Customer Relationship Marketing
Correct
Incorrect
- Question 10 of 53
10. Question
Which 4 of the following statements correctly describes a ‘thought leader”?
Correct
Incorrect
Please study the page on this link
https://www.thoughtleadershiplab.com/Resources/WhatIsaThoughtLeader
- Question 11 of 53
11. Question
Correct
Incorrect
- Question 12 of 53
12. Question
Correct
Incorrect
- Question 13 of 53
13. Question
Which one of the following types of analysis is used by marketers to evaluate a rival brand?
Correct
Incorrect
Hint
4.1 The components of a marketing campaign
- Question 14 of 53
14. Question
Identifying prospects based upon criteria such as their demographics, early adopters and geographics is known as
Correct
Incorrect
Hint
4.1 The components of a marketing campaign
- Question 15 of 53
15. Question
Which one of the following is a marketing approach intended to make a company or product attractive to customers?
Correct
Incorrect
Hint
4.1 The components of a marketing campaign
- Question 16 of 53
16. Question
Which one of the following would detail how a company product solves customer problems, delivers specific benefits, and why the customer should buy from that company and not the competition?
Correct
Incorrect
Hint
4.1 The components of a marketing campaign
- Question 17 of 53
17. Question
Information showing the times customers are searching and purchasing products online is an example of which one of the following data types?
Correct
Incorrect
Hint
4.2 Segmentation of customers to facilitate customer relationship marketing
- Question 18 of 53
18. Question
When a buyer takes the initiative for searching out a supplier that is able to fulfil the buyer’s needs, this is known as
Correct
Incorrect
Hint
4.2 Segmentation of customers to facilitate customer relationship marketing
- Question 19 of 53
19. Question
Which one of the following defines when a business offers a different product to an existing loyal consumer?
Correct
Incorrect
Hint
4.3 Types of customer relationship marketing
- Question 20 of 53
20. Question
Marketing activities which take place because of unforeseen or unplanned for competition is known as
Correct
Incorrect
Hint
4.3 Types of customer relationship marketing
- Question 21 of 53
21. Question
Marketing activities involving large crowds, and use unconventional and inexpensive techniques with a surprise element, is known as
Correct
Incorrect
Hint
4.3 Types of customer relationship marketing
- Question 22 of 53
22. Question
Which one of the following makes it unlawful to transmit an automated message without prior consent of the subscriber?
Correct
Incorrect
Hint
4.3 Types of customer relationship marketing
- Question 23 of 53
23. Question
What is the maximum administrative fine if a business is found to have made a serious breach of the General Data Protection Regulations (GDPR)?
Correct
Incorrect
Hint
4.3 Types of customer relationship marketing
- Question 24 of 53
24. Question
Which one of the following is an alternative definition for segmented marketing?
Correct
Incorrect
Hint
4.3 Types of customer relationship marketing
- Question 25 of 53
25. Question
What does the highlighted section represent on the below image of a search result outcome page?
Correct
Incorrect
Hint
4.4 Matching audience engagement to appropriate channels and messaging
- Question 26 of 53
26. Question
Which one of the following best describes a thought leader?
Correct
Incorrect
Hint
4.4 Matching audience engagement to appropriate channels and messaging
- Question 27 of 53
27. Question
What does the highlighted accessibility function represent in the below image?
Correct
Incorrect
Hint
4.4 Matching audience engagement to appropriate channels and messaging
- Question 28 of 53
28. Question
Which of the following is included in the acronym SMART?
Correct
Incorrect
- Question 29 of 53
29. Question
Which of the following is NOT included in the acronym SMART?
Correct
Incorrect
- Question 30 of 53
30. Question
How many types are considered part segmentation?
Correct
There are 4 primary Segmentation type
-
Demographics
-
Geographic
-
Psychographic
-
Behavioural
Incorrect
There are 4 primary Segmentation type
-
Demographics
-
Geographic
-
Psychographic
-
Behavioural
- Question 31 of 53
31. Question
Identify the FOUR Segmentation types
Correct
Incorrect
- Question 32 of 53
32. Question
Which segmentation type does Lifestyle, Attitude, Aspirations, Fears, Problem to be solved, fall under?
Correct
Incorrect
- Question 33 of 53
33. Question
Which segmentation type does Rate of Use, existing user fall under?
Correct
Incorrect
- Question 34 of 53
34. Question
Which segmentation type does Postcode, Country, Urban, Rural fall under?
Correct
Incorrect
- Question 35 of 53
35. Question
Which segmenting type does Age, Gender, Religion, Education, Occupation fall under?
Correct
Incorrect
- Question 36 of 53
36. Question
Trying to sell your customer a better product is an example of?
Correct
Incorrect
- Question 37 of 53
37. Question
Trying to sell your customer a product that compliments the product they are already buying is an example of?
Correct
Incorrect
- Question 38 of 53
38. Question
When selling tobacco, accounting, insurance, alcohol, drugs online, what is the most IMPORTANT consideration?
Correct
Incorrect
- Question 39 of 53
39. Question
Which TWO of the following is the most common translation for the acronym PESTLE?
Correct
Incorrect
- Question 40 of 53
40. Question
The items on the list below are all components of….?
-
Research and Analysis
-
Competitor analysis
-
SWOT
-
PEST
-
Marketing Brief
-
Audience identification or segmentation
-
Different media types
-
Value proposition and positioning
-
Call to Action
-
Mechanisms / Tools
-
Measurement
-
Evaluation
-
SMART targets / Return on Investment / Measures of success
Correct
Incorrect
-
- Question 41 of 53
41. Question
A clear statement which –
-
explains the product benefits
-
explains how an offering solves customers’ problems, and
-
differentiates the offering from the competition on the context of actual benefit
Is called?
Correct
Incorrect
-
- Question 42 of 53
42. Question
Select the 5 items considered part of accessibility?
Correct
Incorrect
- Question 43 of 53
43. Question
Select the 5 reasons for taking a conversation offline
Correct
Incorrect
- Question 44 of 53
44. Question
Which one of the following would you need to add to the images on this webpage to meet accessibility requirements?
Correct
Incorrect
- Question 45 of 53
45. Question
Correct
Incorrect
- Question 46 of 53
46. Question
Which 4 of the following items is the reason these website urls appeared on the first page of google search results?
Correct
Incorrect
- Question 47 of 53
47. Question
Correct
Incorrect
- Question 48 of 53
48. Question
Correct
Incorrect
- Question 49 of 53
49. Question
SWOT is an acronym for?
Correct
Incorrect
- Question 50 of 53
50. Question
What does the marketing theory acronym AIDA represent?
Correct
Incorrect
- Question 51 of 53
51. Question
What is a statement about how your customer will benefit from your product or service called?
Correct
Incorrect
- Question 52 of 53
52. Question
On the Data Protection Act what 3 of these sensitive information has more Legal protection
Correct
Incorrect
The GDPR singles out some types of personal data as likely to be more sensitive, and gives them extra protection:
- personal data revealing racial or ethnic origin;
- personal data revealing political opinions;
- personal data revealing religious or philosophical beliefs;
- personal data revealing trade union membership;
- genetic data;
- biometric data (where used for identification purposes);
- data concerning health;
- data concerning a person’s sex life; and
- data concerning a person’s sexual orientation.
Hint
- Question 53 of 53
53. Question
Data Breaches Must be reported Within?
Correct
Incorrect