9628-312 Principles of Online and Offline Marketing – Outcome 4

How many types of relationship marketing exist?

Which of the following is considered part of the 5 types of relationship marketing?

“The salesman sells direct to the customer”.

Which customer relationship level is this?

“The marketing manager created an advertising campaign as a result of currently “hot” news items”

“The sales person calls the customers to ensure whether the product is working as per satisfaction and if there is any problem in the product. “

Which customer relationship level is this?

“The company works continuously with its large customers to help improve performance. This is especially seen in financial companies wherein the movement in the financial market induces the company to make changes regularly. However, at the same time, these financial companies have to take care of their customers as well. Thus they take regular feedback from their large customers thereby developing their products accordingly.”

Which customer relationship level is this?

Trying to sell a product that has been tailored specifically for a customer is an example of which type of CRM benefit?

Select the 10 benefits of Customer Relationship Marketing

Select 6 limitation, risks & constraints of Customer Relationship Marketing

Which 4 of the following statements correctly describes a ‘thought leader”?

Which type of info-graphic is displayed in the image?

Which type of info-graphic is displayed in the image?

Which one of the following types of analysis is used by marketers to evaluate a rival brand?

Identifying prospects based upon criteria such as their demographics, early adopters and geographics is known as

Which one of the following is a marketing approach intended to make a company or product attractive to customers?

Which one of the following would detail how a company product solves customer problems, delivers specific benefits, and why the customer should buy from that company and not the competition?

Information showing the times customers are searching and purchasing products online is an example of which one of the following data types?

When a buyer takes the initiative for searching out a supplier that is able to fulfil the buyer’s needs, this is known as

Which one of the following defines when a business offers a different product to an existing loyal consumer?

Marketing activities which take place because of unforeseen or unplanned for competition is known as

Marketing activities involving large crowds, and use unconventional and inexpensive techniques with a surprise element, is known as

Which one of the following makes it unlawful to transmit an automated message without prior consent of the subscriber?

What is the maximum administrative fine if a business is found to have made a serious breach of the General Data Protection Regulations (GDPR)?

Which one of the following is an alternative definition for segmented marketing?

What does the highlighted section represent on the below image of a search result outcome page?

Which one of the following best describes a thought leader?

What does the highlighted accessibility function represent in the below image?

Which of the following is included in the acronym SMART?

Which of the following is NOT included in the acronym SMART?

How many types are considered part segmentation?

Identify the FOUR Segmentation types

Which segmentation type does Lifestyle, Attitude, Aspirations, Fears, Problem to be solved, fall under?

Which segmentation type does Rate of Use, existing user fall under?

Which segmentation type does Postcode, Country, Urban, Rural fall under?

Which segmenting type does Age, Gender, Religion, Education, Occupation fall under?

Trying to sell your customer a better product is an example of?

Trying to sell your customer a product that compliments the product they are already buying is an example of?

When selling tobacco, accounting, insurance, alcohol, drugs online, what is the most IMPORTANT consideration?

Which TWO of the following is the most common translation for the acronym PESTLE?

The items on the list below are all components of….?

1. Research and Analysis

2. Competitor analysis

3. SWOT

4. PEST

5. Marketing Brief

6. Audience identification or segmentation

7. Different media types

8. Value proposition and positioning

9. Call to Action

10. Mechanisms / Tools

11. Measurement

12. Evaluation

13. SMART targets / Return on Investment / Measures of success

A clear statement which –

1. explains the product benefits

2. explains how an offering solves customers’ problems, and

3. differentiates the offering from the competition on the context of actual benefit

Is called?

Select the 5 items considered part of accessibility?

Select the 5 reasons for taking a conversation offline

Which one of the following would you need to add to the images on this webpage to meet accessibility requirements?

Which type of info-graphic is displayed in the image?

Which 4 of the following items is the reason these website urls appeared on the first page of google search results?

Which ONE of the following best describes the circled item?

Which ONE of the following best describes the circled item?

SWOT is an acronym for?

What does the marketing theory acronym AIDA represent?

What is a statement about how your customer will benefit from your product or service called?

On the Data Protection Act what 3 of these sensitive information has more Legal protection

Data Breaches Must be reported Within?