Top Tip: It is possible to get your Marketing Assistant with zero recruitment and training costs. There are two government-funded marketing training programs that may be relevant to you if you employ a Digital Marketing Trainee or Marketing Junior. What’s the difference between the two roles? Well, a Junior Content Producer creates the content (Videos, Articles, Photos, etc) that the Digital Marketer uses for their digital marketing campaigns.
Digital Marketing Assistant
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement, and customer retention. A Digital Marketing Assistant will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. Hence, The apprentice will work with an experienced marketer be under close supervision. They will normally report to a digital marketing manager, a marketing manager or an IT Manager. So, the end game is to have at your disposal two highly skilled digital marketing employees promoting your products and services throughout the web. Thus, a digital marketing trainee can play a key part in your marketing activities.
Junior Content Producer Apprentice
Content production is the nucleus of any digital marketing campaign. Be that a single twitter post or a full-fledged digital marketing campaign involving social media, email marketing, SEO, PPC SEM, etc. Although it is technically possible, we would advise you not to start any digital marketing campaign without content. What is the content? Well, here are a few examples;
- The company, product or services descriptions on your web-page
- An Article
- A how-to, support or sales video
- A Blog
- A Vlog
- A Digital Photo
- A Digital Animation
Without any one of the above content, having contacted your potential customer and pitched your amazing new product or service, there would be nothing for you signpost your customers too. A Junior Content Producer Apprentice works with an experienced content producer and under close supervision. They will normally report to a digital marketing manager, a marketing manager or an IT Manager. The end game is to have at your disposal two highly skilled content producers crafting content that visitors to any one of your web platforms (website, LinkedIn, YouTube, Facebook, etc.) will be engaged with and re-visit regularly.
The Digital Marketing Apprenticeship Program
The apprenticeship program is available to all UK based organisations (micro to multi-nationals). This government-funded program means your recruit will obtain professional training completely free (T&C’s apply). A bonus for employers who qualify and work with us is that they will get the extra resource without incurring recruitment charges. Sounds great, right…?
….All you need to do is qualify for the apprenticeship program. The $6m question is, do you qualify?
Fortunately, CyberNexus Training can answer that question very quickly. All we need is a little information about you and your organisation. Just message us using our contact us page, and we will get back to you with all the information you need. CyberNexus Training is listed on RoATP and must comply with eSFA rules and regulations. So don’t worry, we will give you accurate, impartial advice and promise not to bombard you with spam. Contact Us Now!