Digital Marketing Apprenticeship Process

How to find a reliable, experienced apprenticeship training provider to train your Digital Marketer Apprentice, Digital Marketing Apprentice, or Junior Content Producer Apprentice? Many employers are asking this question.

Top Tip: A Digital Apprenticeship training provider can have an impressive board of Directors, financial reports, offices, and affiliations.  However, the key to a successful apprenticeship is, without a doubt, the Mentor and Tutor allocated to work with you and your apprentice.  So, do yourself a huge favour; ask to meet that person ‘before’ you sign up!

Make sure the person allocated to you is industry-active and experienced in Digital Marketing. Similarly, This person can be a Content Producer expert who is qualified to teach.  They should also have many years of experience delivering “apprenticeship” training.  But, above all else, make sure the person is someone you can work with.  That first meeting is a two-way interview.  You will be working with this person for 12-18 months, so make sure all the boxes are ticked.  If you don’t, you could be heading for a disaster!

4 Questions to Ask before Choosing an Apprenticeship Training Provider

At CyberNexus Training, we are proud to offer high-quality training. We follow a hands-on approach to your business’s apprenticeship scheme. But if this statement alone isn’t enough to put your mind at ease, rest assured that there are 4 key questions you must ask before you choose your apprenticeships training provider.

1. “Who is the Apprenticeship Training Provider and what industry experience do they have in Digital Marketing?

Of course, tutors should be able to deliver course content effectively. But what if you want apprentices to learn skills alongside this that will immediately help improve your business or increase revenue?

The Tutor, Assessor, and Mentor must be from a sales/marketing background. Only then will they be able to answer left-field questions by dipping into their experience, recalling real projects and real situations. Digital Marketing is a very modern, complex field of study, and CyberNexus Training delivers its course content in line with this ethos. And as our tutors carry with them a wealth of industry-specific knowledge, we can deliver course content in an exciting, engaging manner.

2. “What qualification does the Assessor have in assessing evidence?”

Assessors must carry the appropriate qualifications, especially within specialised and sought-after skills such as those associated with digital marketing, content creation, and web development.

At CyberNexus Training, we don’t employ trainee assessors and rush them through the Certificate in Assessing Vocational Achievement (CAVA) qualification. An Apprenticeship Training Provider needs to be someone with proper goals and mindset. Moreover, we employ fully qualified assessors who take pride in their work, ensuring that we continue to strive towards achieving the best possible results from our apprentices rather than just the bare minimum. Assessment is a vital part of the process, and that is why we invest a great deal of time and energy into ensuring that we maintain high standards throughout.

3. “What qualification does the Tutor have in teaching?”

A tutor’s minimum qualification to deliver a course is the “Prepared to Teach in the Lifelong Learning Sector” (PTLLS) qualification. PTLLS ensures that the tutor has a basic understanding of how to structure and deliver a course. Ideally, they should be Continuing Education and Training (CET) qualified, which is a teaching qualification.

At CyberNexus Training, we have ensured that all our Tutors carry the appropriate qualifications alongside a healthy balance of workplace experience. To achieve a high success rate, we have not rushed our tutors through training courses.  To meet our standards, all tutors have completed their PTLLS qualification or CET before the commencement of the apprentice’s training sessions.

4. “What is the Assessor/Tutor’s success rate for the Apprenticeship Qualification?”

It would be best if you looked into the mentor, tutor, or assessor assigned to you and your apprentice. Our success rate is over 90%. What’s our secret? It is a formula comprising of:

  • The Candidate’s initial interview
  • The ‘real world’ experience of the Mentor or Tutor assigned to you
  • The Apprenticeship Delivery Plan
  • The Learner & Employer Journey
  • The method of delivering training
  • Inspiration and motivation

Wrap all that up with effective people and task management, and you have the makings of a successful apprenticeship. The above secret formula can help you choose your perfect apprenticeship training provider.

Do you know the UK government has its own website for all the details about the apprenticeship process?

What is the next step?

Once you’ve weighed everything up and settled on an Apprenticeship Training Provider, the best thing to do is to get in touch and go through any questions that you may have. CyberNexus Training would be happy to discuss all of the above when we meet with you. Just pick up the phone, give us a call, or use our Contact Us page and find out what we can do for your business.