You need to hire Social Media Marketer. This is because social media is a great tool to generate long-lasting customers. Businesses need to focus on the marketing strategies adopted by their competitors. They also need to look for new trends in social media marketing actively. Companies need to receive feedback from customers continuously. If you have a dedicated “Social Media Marketer” who can do this. This guide will eventually help you decide “Should You Hire a Social Media Marketer or not”.
Why Should I Hire a Social Media Marketer?
Here are the top 5 reasons that are enough to compel you to hire a social media marketer:
- A Social Media Marketer will consistently put content across your different social media networks, giving you the brand recognition you desire ever. This also enables your brand to reach new customers every single day.
- You need to respond to customers’ queries and messages. Your potential customer is in a problem. They turn on social media sees your post where the problem is answered. It is almost certain that they will choose you to solve their situation. He asks a question and is instantly responded to only if you have a dedicated social media marketer.
- Social media can get you professionals ready to work for you. Your social media marketer can find some of the best professionals for you. They can increase your revenues significantly.
- Social media marketers can find you some top-class influencers. These influencers can boost your brand awareness. Such activity has resulted in a huge number of new customers.
- Social Media Marketing managers can reduce the dollars spent on marketing. Old school marketing has a lot of classical techniques, and millions of dollars were invested. Now in this era, you can invest a small amount in several campaigns. Compare the results and only spend thousands on the one working out.
Hire a Social Media Marketing Company
This question is often asked. Should you hire a Social Media Marketer or Social Media Marketing company?
The answer to this question lies with you. Yes, you heard it right. I’m just asking you a few questions that will enable you to decide between the two.
- Is your business model heavily dependent on Social Media Marketing?
- Do you have enough dollars to spend on social media marketing?
- Does your brand need an active presence on more than five social media networks?
If your answer is yes to all the above questions, then you should hire a social media marketing company. But if your answer is no, a social media marketing expert is the best fit for you.
How to hire a social media marketer?
Now that you have decided to hire a social media marketing expert, it’s time to guide you about hiring a social media marketer. I have divided the process into steps.
Step 1: Research, your Competitors
The best process to find a good fit is to spy on your competitors. These guys have done the hard work for you. They have found the best one and are getting results. This process will save you a lot of time and dollars. At the end of this step, you have your target individual/company in mind.
Step 2: Research the Freelancing networks
Freelancers are of great use when it comes to social media marketing. But since we are hiring an in-house social media marketer, freelancing networks will give us an idea of how costly the process should be. At the end of this step, you have an expected cost in your mind. You can explore freelancing networks like Fiverr and UpWork etc.
Step 3: Outreach your Target Professional/Compony
At this stage, we are having:
- Our target professional/company in mind, and
- The expected remuneration
Now it’s time to reach your target. Ideally, you should write an email outlining all the tasks you want the marketer to do for you. You should also ask them expectations of remuneration.
Step 4: Review the Reply and Set the Remuneration
After you receive the reply, it’s review time. You should look for whether the marketer understands your desired tasks. In addition, look for the following things:
- Salary Expectation
How can CyberNexus Help you?
If you want to save some time and money, CyberNexus is the best option for you. We have experienced social media marketers in our pool of experts. Just contact us and get your expert within a few days!