You need to hire Social Media Marketer. This is because social media is a great tool to generate long-lasting customers. Businesses need to focus on the marketing strategies adopted by their competitors. They also need to actively look for new trends in social media marketing. Businesses need to receive feedback from customers on a continuous basis. This can be done if you have a dedicated “Social Media Marketer”. This guide will eventually help you decide “Should You Hire a Social Media Marketer or not”.
Why Should I Hire a Social Media Marketer?
Here are the top 5 reasons that are enough to compel you to hire a social media marketer:
- A Social Media Marketer will consistently put content across your different social media networks giving you the brand recognition you desired ever. This also enables your brand to reach new customers every single day.
- You need to respond to customers queries and messages. Your potential customer is in a problem. He/ she turns on social media, sees your post where the problem is answered. It is almost certain that he/she will choose you to solve his/her problem. He asks a question and is instantly answered only if you have got a dedicated social media marketer.
- Social media can get you professionals ready to work for you. Your social media marketer can find some of the best professionals for you. They can increase your revenues significantly.
- Social media marketer can find you some top-class influencers. These influencers can boost your brand awareness. Such activity is noted to have resulted in a huge number of new customers.
- Social Media Marketing manager can reduce the dollars spent on marketing. Old school marketing has a lot of classical techniques and millions of dollars were invested. Now in this era, you can invest a small amount in several campaigns. Compare the results and should only spend thousands on the one that is working out.
Hire a Social Media Marketing Company
This question is often asked. Should you hire a Social Media Marketer or Social Media Marketing company?
The answer to this question lies with you. Yes, you heard it right. I’m just asking you a few questions that will enable you to decide between the two.
- Is your business model heavily dependent on Social Media Marketing?
- Are you having enough dollars to spend on social media marketing?
- Does your brand need an active presence on more than 5 social media networks?
If your answer is yes to all the above questions, then you should definitely hire a social media marketing company. But if your answer is no, social media marketing expert is the best fit for you.
How to hire a social media marketer?
Now that you have decided to hire a social media marketing expert, it’s time to guide you about hiring a social media marketer. I have divided the process into steps.
Step 1: Research your Competitors
The best process to find a good fit is to spy on your competitors. These guys have done the hard work for you. They have found the best one and are getting results. This process will save you a lot of time and dollars. At the end of this step, you’re having your target individual/company in mind.
Step 2: Research the Freelancing networks
Freelancers are of great use when it comes to social media marketing. But since we are hiring an in-house social media marketer, freelancing networks will just give us an idea of how costly the process should be. At the end of this step, you have an expected cost in your mind. You can explore freelancing networks like Fiverr and UpWork etc.
Step 3: Outreach your Target Professional/Compony
At this stage, we are having:
- Our target professional/company in mind, and
- The expected remuneration
Now it’s time to reach your target. Ideally, you should write an email outlining all the tasks you want the marketer to do for you. You should also ask him/her expectation of remuneration.
Step 4: Review the Reply and Set the Remuneration
After you receive the reply, its review time. You should look for whether the marketer understands your desired tasks. In addition, look for the following things:
- Salary Expectation
How can CyberNexus Help you?
If you want to save some time and money, CyberNexus is the best option for you. We have experienced social media marketers in our pool of experts. Just contact us and get your expert within a few days!